SAVOIR
Branding Strategy guide

SN - Branding &
Creative Direction.

It's a proposal platform by SAVOIR for SN Resto, a brand-new restaurant opening in January 2027. From strategy to execution, this is how we cook the brand up together.

Bilhaqy · Brand Strategist & Creative Director Marketing · SAVOIR
0Services
0Months Project
0Periode
Proposal PDF 2.0 ↓
Project Timeline · 3 Bulan Kerja + Workshop
Discover & Research → Brand → Marketing & Social Media Strategy
Buka Template →
Sep2026
Discover & Research
Berjalan · Stakeholder interview selesai
Okt2026
Brand Strategy
Menunggu · Workshop brand
Nov2026
Marketing & Social Media Strategy
Menunggu · Workshop aktivasi
01

Discover &
ResearchUnderstand before we build.

Tiga tahap riset: wawancara stakeholder, pemetaan kompetitor, dan riset audiens.
1
Kick-Off &
Stakeholder Interview
Hasil wawancara stakeholder · selesai 3 Sep 2026
2
Market &
Competitor Mapping
Riset area Jalan Progo + profil 9 resto kompetitor · web & PPT
3
Audience
Research
Sedang dirombak total · menyusul
3

Audience Research

Perlu disusun ulang total. Draft lama ditahan dulu.

Segera
02

Brand
StrategyGive the brand a backbone.

Posisi, kepribadian, suara, dan pilar komunikasi. Fondasi yang membuat brand punya tempat dan alasan dipilih.
Deck

Deck Brand Strategy

Halaman deck: strategi brand mulai dari positioning, esensi, suara, hingga pilar komunikasi.

DeckDeliverable: Brand Strategy Document
Buka Deck
1

Positioning & Value Proposition

Where your brand stands in the market and the main reason people choose you. So your brand has a clear place, and a clear reason to be chosen.

2

Brand Essence, Personality & Archetype

Define what your brand stands for, how it acts, and the character it plays.

3

Brand Voice

How your brand sounds. We set the tone and the words, so every message feels like the same person is talking. Your brand becomes easy to recognize, just from how it speaks.

4

Communication Pillar

Define the main topics your brand talks about. We set the pillars that guide every post, ad, and message. So your brand stays focused and consistent in everything it says.

03

Marketing
StrategyPlan the path to the door.

Cara brand masuk pasar, peta kampanye, dan ide aktivasi. Jalan yang membuat orang datang ke pintu.
Deck

Deck Marketing Strategy

Halaman deck: go-to-market, roadmap kampanye, dan ide aktivasi untuk SN Resto.

DeckDeliverable: Marketing Plan
Buka Deck
1

Go-to-Market Plan

Map out how your brand enters the market in three moves: teaser before launch, launch burst, then sustain.

2

Campaign Roadmap

Lay out your campaign phase by phase: what we launch, where, and when.

3

Activation Ideas

Team up with you to explore what's possible and make something cool. We find ideas together, test them together, and pick what's worth doing.

04

Social Media
StrategyShow up consistently.

Pilih platform yang pas, tentukan tema konten, dan jadwal yang benar-benar bisa diikuti tim.
Deck

Deck Social Media Strategy

Halaman deck: channel selection, content pillars & themes, dan content cadence untuk SN Resto.

DeckDeliverable: Marketing Plan
Buka Deck
1

Channel Selection & Role

Pick the platforms that fit your brand and give each one a specific role. So you're not everywhere at once, and every post has a purpose.

2

Content Pillars & Themes

Set the topics your content is built on, and turn them into themes each month. So you always know what to post.

3

Content Cadence & Calendar Framework

Set how often you post and build a calendar your team can actually follow. Every day has its slot.

05

Project
TimelineThree months of strategy, plus workshops.

Seluruh scope of work: riset, brand, marketing & social media strategy, dikerjakan dalam tiga bulan dengan workshop di tiap fase kunci.
Deck

Deck Project Timeline

Halaman deck: tiga bulan kerja branding SN Resto sesuai scope of work, plus workshop.

DeckSep - Nov 2026
Buka Deck
1

September 2026

Discover & Research: stakeholder interview, market & competitor mapping, audience research.

Scope 1
2

October 2026

Brand Strategy: positioning & value proposition, brand essence, personality & archetype, brand voice. Workshop arah brand.

Scope 2
3

November 2026

Marketing & Social Media Strategy: GTM plan, campaign roadmap, activation ideas, channel & content. Workshop aktivasi.

Scope 3 + 4
PDF

Branding Proposal 2.0

Versi PDF proposal branding SN Resto (13 slides) untuk dibagikan langsung ke klien.

Download13 Slides
Buka PDF