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SAVOIR

Project Timeline · 3 Bulan Kerja

Peta jalan seluruh project branding & marketing SN Resto, dibangun dari point-point Scope of Work konsultan brand dan dijalankan dalam tiga bulan, plus workshop.
1
Discover & Research
2
Brand Strategy
3
Marketing Strategy
4
Social Media Strategy
Cara pakai templateTimeline mengikuti 4 layanan scope of work di atas, dijalankan 3 bulan. Isi tanggal & update status (TODO / ON GOING / DONE) bertahap. Baris "WS" = workshop.
2026
September
Scope 1 · Discover & Research
a
Stakeholder InterviewKick-off 3 Sep · MoM masuk
DONE
b
Market & Competitor MappingRiset area Jalan Progo & sekitar
ON GOING
c
Audience ResearchDraft hipotesis selesai · survei menyusul
ON GOING
+
tambah milestone…
DeliverableInsight & Research Report
2026
Oktober
Scope 2 · Brand Strategy
a
Positioning & Value Proposition
TODO
b
Brand Essence, Personality & Archetype
TODO
c
Brand Voice
TODO
WS
Workshop · Arah brand & strategi bersama klien
Workshop
+
tambah milestone…
DeliverableBrand Strategy Document
2026
November
Scope 3 + 4 · Marketing & Social Media Strategy
a
Go-to-Market Plan
TODO
b
Campaign Roadmap
TODO
c
Activation Ideas
TODO
a
Channel Selection & Role
TODO
b
Content Pillars & Theme
TODO
WS
Workshop · Finalisasi aktivasi, kampanye & konten
Workshop
DeliverableMarketing Plan · Social Media Strategy