Deep in the owner’s vision, menu, budget, location, and aspirations.
How similar restaurants position, price, and show up on social.
Who they are, what they need, and where they hang out.
Where your brand stands in the market and the main reason people choose you. So your brand has a clear place, and a clear reason to be chosen.
Define what your brand stands for, how it acts, and the character it plays.
How your brand sounds. We set the tone and the words, so every message feels like the same person is talking. Your brand becomes easy to recognize, just from how it speaks.
Define the main topics your brand talks about. We set the pillars that guide every post, ad, and message. So your brand stays focused and consistent in everything it says.
Map out how your brand enters the market in three moves: teaser before launch, launch burst, then sustain.
Lay out your campaign phase by phase: what we launch, where, and when.
Team up with you to explore what’s possible and make something cool. We find ideas together, test them together, and pick what’s worth doing.
Pick the platforms that fit your brand and give each one a specific role. So you’re not everywhere at once, and every post has a purpose.
Set the topics your content is built on, and turn them into themes each month. So you always know what to post.
Set how often you post and build a calendar your team can actually follow. Every day has its slot.
Discover & Research: stakeholder interview, market & competitor mapping, audience research.
Brand Strategy: positioning & value proposition, brand essence, personality & archetype, brand voice. Workshop arah brand.
Marketing & Social Media Strategy: GTM plan, campaign roadmap, activation ideas, channel & content. Workshop aktivasi.